About
Fixing what broke, rebuilding what was never built right, and occasionally telling a room full of senior leaders that the system they were proud of had a hole in it.
I started as a Chartered Accountant and a Company Secretary, trained inside PwC. Then transfer pricing at KPMG — the discipline of arguing, in front of a tax officer, that a number is the right number. Then an MBA at IIM Kozhikode, and back into consulting at PwC and on secondment to Takeda, where I led global system integration and rebuilt the commercial engine a sales team used every day.
Along the way I noticed a pattern. The hardest problems inside companies are never technology problems. They're process failures that look fine on paper. The policy exists. The committee is constituted. The report is filed. And the system still fails the person who actually needs it.
That's the pattern I solve for now — and it's why I stopped stopping at the recommendation. In 2023 I founded Datapuls AI: consulting on digital and business transformation, plus my own products for the moments where the documentation ends and reality begins. Some are open source. Some are commercial. All of them come from seeing the same broken process one too many times.
The finance training is the part people underestimate. It's why every engagement on this site has a number attached: I was taught to ask what something costs before I was ever taught to build anything.
Career
2013 – present
Sep 2023 – nowDelhi, India
Founded a consulting firm for digital and business transformation, AI adoption, data analytics and bespoke applications. Also the studio behind Dharaa, BrandSure and MCP Chats.
Feb 2022 – Sep 2023Gurugram · PwC secondee
Led a team of 10 for global integration and implementation of SAP, Ariba, Concur and surrounding enterprise systems, working with the CFO and strategy head.
Jul 2021 – Jan 2022Gurugram, India
Management consulting: finance operations, transformation and analytics.
2019 – 2021Kozhikode, India
Strategy, Finance, IT & Consulting.
Jun 2017 – Jul 2019New Delhi, India
AI-based business applications performing complex financial analysis in seconds, incorporated pursuant to the patent filed with the government. Built the transfer-pricing financial analyser, recruited the team, and raised capital from external investors. Advised CoinDCX and Analog Innovation in the same period.
Dec 2016 – Jun 2017New Delhi, India
Transfer pricing for complex international and domestic transactions. Advance Pricing Agreements, BEPS master-file and country-by-country documentation, and related-party review under the Companies Act 2013 for a major Indian telecom group. Represented clients before the tax officer, the dispute resolution panel and appellate authorities.
Sep 2013 – Sep 2016New Delhi, India
Transfer pricing reports, functional and risk analysis, benchmarking and arm's length pricing for international transactions. Handled transfer pricing assessments and litigation, including submissions to the tax authorities.
Credentials
They taught me how value moves through a business. The building I had to teach myself.
Chartered Accountant, ICAI. How money moves through a business and where it leaks. The reason every project here has a number attached.
Company Secretary, ICSI. How companies are actually governed, from board minutes to compliance reality.
Passed Level I. How markets price risk — useful when you're deciding which bet deserves the next rupee. Not a charterholder.
Strategy, Finance, IT & Consulting. How strategy survives contact with a real organisation. Mostly: it doesn't, unless someone builds it.
Accounting and Finance. Where it started, 2012.