Rebuilding the commercial system a global sales team lives in
Takeda's commercial team ran tendering and customer management on manual effort spread across disconnected tools. The data needed to decide which tenders to chase existed, but it lived in too many places to be useful at the moment of the decision — so the team defaulted to instinct and chased everything.
I worked directly with the CFO and strategy head, which mattered: this was a commercial problem wearing a systems costume, and fixing it needed authority over both.
- Rebuilt the CRM and tender workflow around how the sales team actually sells, rather than around the org chart.
- Built real-time KPI tracking in Power BI against projections, so performance was visible while it could still be changed.
- Added predictive analytics for targeted marketing — customer segmentation, next-purchase-date modelling, and tender-win probability — so effort went where it converted.
- Redesigned the sales incentive scheme against those live KPIs, so the measurement and the motivation pointed the same way.
Tendering and customer management handled manually across disconnected tools, with no live view of performance against plan.
One CRM and tender workflow with live KPI tracking and win-probability modelling, feeding the incentive scheme.